Fresh Brewed
Behind the Brew: Crafting the Fresh Brewed Coffee Brand Experience
If you’ve ever stepped into a coffee shop and instantly felt warmth, creativity, or a spark of inspiration, chances are that feeling wasn’t accidental. It was the result of thoughtful branding. Behind every cozy corner and clever menu board is a brand intentionally designed to attract, connect, and inspire.
That’s the kind of intentionality the Stravise team would bring to a project like Fresh Brewed, a hypothetical coffee shop brand created to demonstrate how strategic design can shape perception and drive engagement. Imagine a passionate entrepreneur with a clear vision for the space and menu but needing guidance to craft a brand that would truly reach their target audience. The goal here isn’t just to look good. It’s about building a brand experience customers can connect with and keep coming back to.
Discovery and Strategy
At Stravise, branding starts with your story. Whether it’s rooted in your travels, a cherished family recipe, or a dream to create a calm space in the middle of a bustling city, we want to hear it.
We begin by exploring your vision and goals, identifying your audience, uncovering what makes your business unique, and outlining what to include or avoid. This discovery process becomes the foundation for a brand that is not only visually striking but meaningful and built to resonate with the people you want to serve.
Designing the Logo
With a clear direction in place, we turned to one of the brand’s most important visual elements: the logo.
It was clear the logo needed to feel clean, timeless, and approachable. Our team set out to create a design that captured Fresh Brewed’s promise to offer fresh, consistent coffee in a warm and welcoming environment.
We designed a minimalist icon using two coffee beans, a subtle but memorable mark that captures the raw, organic nature of coffee. Paired with a modern, easy-to-read typeface, the logo balances sophistication with simplicity. Every detail, from spacing and alignment to color and scale was considered to ensure versatility across packaging, signage, uniforms, and more.
Bringing the Brand Online
A strong brand isn’t confined to a physical space. It lives where your audience lives — and today, that’s online.
We brought Fresh Brewed’s visual identity to life on social media by creating a clean and engaging Instagram feed using the brand’s color palette and minimalist style. Story highlight covers, bold post templates, and clear typography came together to form a consistent and appealing presence.
Our content approach centered on storytelling and community, with posts ranging from new menu announcements to behind-the-scenes snapshots and national coffee celebrations. The result? A vibrant social media presence that would feel authentic, human, and completely on-brand.
Corporate Accessories
With core visuals in place, we expanded the brand identity across key customer touchpoints.
The team designed a clean and professional pull-up stand for in-store promotions and events.
Branded shopping bags were developed with simplicity and function in mind, giving customers a stylish way to carry their coffee and treats. Caps and staff merchandise were kept minimal, warm, and on-brand, helping to build team spirit while maintaining a consistent identity. Finally, the business card was crafted to leave a lasting impression. It is modern, easy to read, and fully aligned with the overall brand aesthetic.
Each item was created to feel like a natural extension of the brand; thoughtful, consistent, and unmistakably Fresh Brewed.
Storefront Design
With the branded accessories complete, we turned our attention to the physical space where first impressions are made.
The goal was to create a calm, contemporary environment that immediately signals quality, warmth, and consistency. Every detail was curated to reflect the Fresh Brewed brand. From the earthy tones and natural textures to the neat shelving, warm lighting, and minimalist furniture arrangement.
The logo sits prominently behind the counter, instantly recognizable and supported by clean menu boards and beautifully arranged displays. The lighting and wall tone options reinforce the same message: Fresh Brewed is a place where simplicity meets warmth.
More than just a signpost, the storefront invites passersby to pause, take a look, and step into something familiar and thoughtfully curated. It’s a physical expression of the brand, a calm, modern space that encourages connection over a great cup of coffee.
Final Thoughts
Branding is more than visuals. It’s about crafting every detail, from strategy and storytelling to touchpoints and space, to build a brand people remember. At Stravise, that’s what we do. We don’t just create brands. We design experiences. Have a vision for your brand? Let’s bring it to life together.